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A good place to start is a review of your Google Analytics. How many visitors to your website are coming through from mobile devices? What about iPhones and Blackberry users? These groups show a high propensity to download apps so this may be a good indicator for you. If your budget allows, maybe you can test the water with an app for these users [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] and decide if you want to have a mobile site as well. Either way, a marketing strategy that doesn't consider mobile is no longer becoming an option.
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