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When you plan a business site, you plan an ad. There are four musts.
1. The site must be recognized, otherwise it is nothing.
2. The site must tell the promise in one second, rather visually.
3. The site must make the reader want the program.
4. It must lead the reader to action.
When a marketer create a business site, the copy must be easy [link widoczny dla zalogowanych] to read, despite the fact that it is optimized. Write always [link widoczny dla zalogowanych] to the reader, not to the search engine robots. Make the reader enthusiastic and cheerfull. Make it fun and you will always win, like Lance Armstrong says.
When you create business site, the creative strategy is important. It means simply how the [link widoczny dla zalogowanych] copy looks like and how the ads are designed. Remember how many bad ads there is online. Total disasters.
Think also whether you are pre selling or selling. Are you going to persuade or make [link widoczny dla zalogowanych] a happy sales pitch.
Are you going to give advice to the target person or even give something for [link widoczny dla zalogowanych] free? Short or [link widoczny dla zalogowanych] long process?
When you create a content of the business website, it will segment your target group even further. And that is very useful. The narrower the niche is, the more profitable, because you can make very, very targeted advertising.
Search engine optimization is very useful, because that will bring your site tons of free, targeted traffic. People search information from search engines by using keywords.
A good hint of the [link widoczny dla zalogowanych] way [link widoczny dla zalogowanych] how different target people think, can be taken from different discussion forums. When you read the posts, you can see how different are the professionalism levels, how different are the styles, how different things people are [link widoczny dla zalogowanych] interested in and so forth.
When you create a business site, use these same keywords and your site will appear into the search results. Chosen keywords must be small enough. That means lower competition and more potential for your site to be included in the search results. Overture and Goodkeywords are nice tools to dig tens of keywords.
When you start to create a business site, you must have a business idea and advertising strategy. That means that planning is more important than doing.
Think what [link widoczny dla zalogowanych] you are selling and to whom. Marketing is fullfilling the needs of the target audience. This [link widoczny dla zalogowanych] means that you must have an idea of what is your target audience. Are they starters, moms at [link widoczny dla zalogowanych] home, experienced marketers or what?
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