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Whatever CRM system you choose, implementing it correctly is essential to the success of the CRM project. To implement it [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich outlet[/url] correctly, you need an effective project methodology. This will minimise the risks and costs associated with CRM initiatives and achieve high return on investment by providing maximum user adoption.

So what is a CRM project?

A CRM project is a distinct series of tasks and activities that produce a set of tangible outcomes within clearly specified constraints of time, quality and cost. Projects are different from business operations, in terms of:

Timescale A project has clearly specified start and end dates within which deliverables are produced to meet the customers requirements.

Uniqueness - Every project is different from the last, whereas operational activities typically involve similar or repetitive processes.

Budget A project has a maximum limit to the expenditure within which the deliverables must be produced to meet the customers requirements.

Resources - A [url=http://www.dearilievi.it]piumini moncler outlet[/url] project is allocated a specified amount of labour, equipment and materials at the start

Risk A project entails uncertainty and therefore carries business risk

Change The purpose of a project is typically to improve the organisation through implementation [url=http://www.lotogame.fr/louboutin-pas-cher/]louboutin pas cher[/url] of business [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] change.
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What does CRM Project Management Mean?

CRM Project Management uses skills, [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] tools and management processes to ensure the project is a success. An effective CRM Project Management methodology will include:

A series of processes A suite of management processes which monitor and control the project. These include time management, cost management, quality management, change management, risk management and issue management

A set of skills Specialised knowledge, skills and [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] experience help reduce a projects level of risk and thereby increase its likelihood of success

A suite of tools Project Managers use various types of tools to improve a projects success rate. Examples of tools include: templates. Forms, registers, software and checklists.

Project Methodology

Its a well-established fact that a relatively high percentage of CRM projects fail to deliver the benefits expected by the business. Common causes cited for this include poor sponsorship, lack of defined requirements, and miscommunication between the project team [url=http://www.davidhabchy.com]barbour outlet[/url] and stakeholders. However, the most frequent cause of CRM project failure is the lack of adoption of a project methodology. Projects are more likely to succeed using a defined CRM Project Methodology because:

It reduces the time spent completing project deliverables

Monitoring and controlling the project is more efficient, especially during the execution phase

It reduces overall costs by saving time and effort to building deliverables
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Change, risk and issues are reduced because the project is fully and clearly defined from the outset

Full quality assurance is in place throughout the project lifecycle to ensure requirements are met

By clarifying roles, responsibilities and delivery expectations, staff performance and motivation remains high

Consensus

Within a CRM project there must be consensus among all involved in the project to ensure everyone is aiming for the same goals, otherwise, setting the objectives for the project will be at the least [url=http://www.corsodiesperanto.it/hoganit.html]hogan outlet[/url] challenging. This means making certain that all involved, from the top down, thoroughly understand the goals and the actions being implemented to achieve these goals.

This can be achieved in four ways:

Communication Full emphasis of the importance and status of each action though regular communication with all involved.

Involvement Everyone working on specific projects to achieve goals must be closely associated with the planning and decision making process

Implementation As each action is being implemented, teams must be able to observe and note the effects [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich online shop[/url] of the actions as they take place

Improvement Once the action has been implemented, those working on the project will no doubt discover aspects of the process that can be improved

Project Initiation

Project Initiation is the first phase of the project life cycle. Each project is initiated by defining its objectives, purpose and scope, justification and the solution to be implemented.

Define Project Scope

A project team should define the purpose and scope of the [url=http://www.burnabystorage.com/barbour.php]barbour sito ufficiale[/url] project, and then produce a business requirement specification.

Measurements of Success

A key element of any project is the ability to measure its success against the objectives defined for the project investment at outset. During the project initiation phase it is important to understand these objectives and work to define how success will be measured, drawing up a list of success factors. These factors will help to define the Return on Investment and value achieved from any project, regardless of size or nature. At the conclusion of the project, each factor should be reviewed and measured against initial objectives. This will enable all parties to evaluate the success of the overall project or its phases.

CRM implementation will affect all areas of a company. Therefore a well-structured, systematic and comprehensive project methodology is essential to the success of any CRM project. Businesses which approach CRM implementation in an ad-hoc manner are taking a huge risk with their resources and investment. However, an effective project methodology, will minimise risk, reduce costs and provide an excellent return on investment.
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