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hogan outlet What Mortgage Leads Work For You

 
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PostPosted: Sat 7:55, 19 Oct 2013    Post subject: hogan outlet What Mortgage Leads Work For You

Are you an inbound only broker shop or loan origination company? Struggling with trying to figure out how to keep your loan origination [url=http://www.shewyne.com/hoganoutlet.html]hogan outlet[/url] officers busy when the phone [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] is not ringing?

Finding the right type of lead product is the first step in figuring out how to achieve a strong ROI for any [url=http://www.lcdmo.com/hollister.php]hollister pas cher[/url] outbound marketing campaign. While the consumer has taken the first step in raising their hand requesting for lenders to compete for their business, that first step is only 10% of the battle in securing that consumers interests in your product.

A large percentage of our brokers prefer to deal with semi-exclusive real time leads. Typically these brokers have a planned strategy on how to follow up with these consumers as they come in as real time leads. Their follow up strategy typically consists of a 3 prong approach. 1. CRM Solution 2. Quickly following up via email and phone 3. Follow up correspondence after initial contact has been made. Not every loan origination shop is set up to effectively to [url=http://www.shewyne.com/moncleroutlet.html]moncler outlet[/url] convert real time mortgage leads into an acceptable ROI.

Using a CRM solution for real time leads is almost a "must" have if you are going to effectively disposition your leads to 60% results.

Another product that does very well for those sales teams that aren't as [url=http://www.mnfruit.com/airjordan.php]jordan[/url] focused on quickly responding to Internet mortgage [url=http://www.osterblade.com]moncler sito ufficiale[/url] leads would be the 3-7 day old aged mortgage lead. At a fraction of the cost of a traditional real time mortgage lead the 3-7 day old aged leads are a good downtime lead to fill your loan officers pipeline.

I've seen salespeople use both traditional dialing methods coupled with a CRM solution to manage this type of campaign. A dialing solution is not a necessary tool to have to see a ROI with this lead product. However since you are buying a customer that submitted their application 3-7 days prior (and at a fraction of the price), in turn you are dealing with a higher volume lead product. A broker might find that his loan origination officers who are used to the inbound marketing efforts might lose interest in manually dial 20-50 customers a day on an outbound basis.

[url=http://www.fayatindia.com/giuseppe-zanotti.html]giuseppe zanotti pas cher[/url] Finally, the last product that I recommend to our brokers is 30-90 day old vintage [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] mortgage leads. Out of the 3 discussed mortgage lead products this is my favorite. I like to refer to it as the low hanging fruit product. A dialing solution, like National Lead Dialer is almost a necessary tool to effectively make this type of campaign work. The dialing solution makes the campaign manageable by alleviating the officers time spent manually dialing and giving reporting to know when the file is dispositioned to at least 60%.

* Example of dispositioning a file - 1000 leads originally, 30% not interested, 5-10% already received help, 5-10% still interested, 5-10% disconnects and 5-10% [url=http://www.teatrodeoro.com/hollisterde.php]hollister[/url] contact me later.

If you were to add those all up you would have between 50-70% of the file dispositioned and know you were ready for more leads. Another reason I like the vintage mortgage leads is the actual pitch itself. Our best converting clients treat the sales call as a follow up quality control call just verifying that the customers initially received help. The phone typically rings non-stop in the first [url=http://www.tagverts.com/barbour.php]barbour online shop[/url] 72 hours of consumer application submission.

Typically the result is after about [url=http://www.lcdmo.com/hollister.php]hollister france[/url] two weeks no one is calling the consumer, they either received help, couldn't do anything and/or were not handled properly originally. The diamond in the rough is what brokers should be looking for when purchasing the 30-90 day old vintage mortgage leads. The opportunity is [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] out there it just requires discipline and patience.
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