Energizing Tournament

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Choices for making money online include affiliate marketing, network marketing and plain old direct marketing. At one point, I tried them all... and had to defend my decision.

When you first started looking online for ways to make money, what did [link widoczny dla zalogowanych] you find? Was it eBay or some other direct marketing site where you could sell things [link widoczny dla zalogowanych] and hopefully get a profit? Or did you find affiliate sales programs where you could sell someone else's product and get a commission? Or were you drawn to network marketing programs where you could build a sales team and get a piece of everyone's sales? My experience here may surprise [link widoczny dla zalogowanych] you.

Before I even turned on my computer, I had made up my mind that the only thing out there was eBay-type sales. Mass-marketing. That style of direct sales was totally easy to understand. After all, I had been shopping all my life! I understood that the merchant's job was [link widoczny dla zalogowanych] to find and stock products, and my job as a consumer was to buy them, and pay a higher price than the merchant did. The profit on the sale was a simple concept. So I spent hours and days and weeks trying to figure out what I could buy wholesale and sell online at a profit. That's when my search took a twist.

I felt stuck. Everything I found either had too much competition online already, or else I just couldn't see how I'd generate thousands of sales to make money on a product with only a tiny profit on each sale. So what was going to be the solution?

A friend of mine had started working with a network marketing company, and showed me how that industry worked. She was selling stuff that had high quality, some brand recognition, and didn't have a lot of competition. "So why aren't you rich?" I asked.

You should have seen the look on her face. I got an earful of how the markup on each sale she made was only a few dollars, but she'd soon be making money not only from her personal sales, but she'd get an override on the sales of every new salesperson she got working for the company. It made sense, until.
As you [link widoczny dla zalogowanych] can guess, I signed up and tried it. Sales were a lot [link widoczny dla zalogowanych] harder than I thought. Even though the company gave me a web site, it was really difficult to get new prospects to go to it. I soon found that the only sales I was making were to people I knew personally - not a single one from the internet! My hopes of an internet-based business were dashed. But there was a [link widoczny dla zalogowanych] bright side.

All my efforts to sell online actually exposed me to a world of sales I never envisioned. I think it's comparable to being a "door-to-door" salesman (except the doors are all online.) To start in that industry I had to buy my "sales kit" but the investment was small. And when I made [link widoczny dla zalogowanych] a sale, the profits were about a thousand times bigger than a sale in my network marketing company. Why?

This was the hook. Profits. And an endless supply of product to sell without me having to stock them and pay for them in advance. And no sales- teams to build. (I really liked that aspect). And because the profits weren't all being shared among a team, there [link widoczny dla zalogowanych] was [link widoczny dla zalogowanych] a whole lot more going to the one who made the sale. So who are they and how do they do it?

People who work in this industry were called "Affiliates" instead of "salespeople" and what they do is (duh) sell stuff for a company, and get commissions for doing it. They accomplished this amazing feat by a variety of straight-forward means, which mostly come under the heading of advertising. Advertising, as you know, is nowhere near as mysterious as marketing (which often seems like complex magic.) [link widoczny dla zalogowanych] Affiliate sales were attractive for another reason, too.
Affiliate commissions can be HUGE. And the idea of not having to make thousands of sales, like in network marketing or mass-marketing (small profits) made immediate sense. At least it made sense to me.

When I told my network marketing sponsor (remember her?) about what I discovered, I thought she was going to blow up. Well, as I said, this made sense to me - but it didn't make any sense to her.

She reminded me about all the money we were going to make sometime in the future, and how network marketing would keep paying us on our team's efforts long after we stopped selling things ourselves. It would be sweet. Hmmm.

Well, so far I hadn't seen the "team" residual money she kept harping about. But what became obvious -- [link widoczny dla zalogowanych] when she finally stopped quietly reading me the riot act -- was that we'd be parting ways. The lesson from all this is simply that no one form of online sales will meet everyone's needs and expectations. So here's what I found:

Mass marketing and eBay-style sales may be great if you can figure out how to get and sell tons of stuff; Network marketing might be for you if you can figure out how to get lots of people to sell along with you; And affiliate sales may be your ticket if, like me, you'd rather get bigger (up-front) profits for your marketing efforts, and not have to build a team.
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