Energizing Tournament

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George Edwards
Submitted 2013-07-17 15:57:40 There's one word in the English language, that stands head and shoulders above all the others for getting a "Yes" response to your sales letter. And, no -- it isn't the word "free".
I hardly ever read books on copy writing, because I prefer to go right to the source. So I read books on human psychology. You see, to persuade people to do what you want them to do -- whether on a first date or in copy writing -- it pays to mug up on the psychological triggers that compel people to act.
You are reading this now, because of a psychological trigger I used in the title. The trigger that started you reading this was the fear of losing sales if you weren't using this particular word. So what is that word? The word is "because" and here's why it's so amazing.
Its astonishing power was discovered -- not by a copywriter but a lady psychologist -- to be the most compelling word you can use. Here's how she found it.
Harvard Social Psychologist, Ellen Langer, went up to some people standing in line to use a Xerox copier and said, "Excuse me, I have five pages to copy. May I use the Xerox, because I'm in a rush." All the people, bar one, were quite happy to allow her [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] to go ahead.
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Finally, she asked a third group, "Excuse me, I have five pages to copy. May I use the Xerox, because I have to make some copies?"
This last group mirrored the first group in their almost total acquiescence to her request.
Can you spot the reason for the difference?
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Here's an example of both sets of words in action . . .
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